*SNC*

Making Money on Facebook is Easy

Everyone has a Facebook account, right? You, all your friends, co-workers, family and distant relatives, even some dogs and cats you might know have Facebook pages. So is Facebook a big waste of time, or can you really make money on Facebook?
Not Only for Big Businesses
To be just like the big businesses, many small businesses believe that they can simply start a Facebook page and that’s pretty much the end of it. However, they quickly realize they are not pulling in the big bucks like the big businesses. But it doesn’t have to be that way.
Small businesses can use Facebook to advertise their business starting at $5 a day and reach television-size audiences, beginning locally and then reaching all the way around the world. What’s more, they can customize their advertisements through Facebook to run similar to any other Internet marketing campaign.

Here are a few tips to making money on Facebook:

Combine Marketing Plans
Whatever your marketing plans or strategies work best for your business, combine them with Facebook and see your business grow. If your website happens to convert traffic rather well, use your Facebook page to drive traffic there. If your business is good at email marketing, use your Facebook page to sign up more email subscribers. Keep doing what you know your business does best.
Think of Facebook as Social Email
In order to have your followers not only see but read your updates in their feed, you’ll have to “wow” them in the first few posts. Somewhere in the range of 30 percent or above open rate on your emails is awesome. But the problem is, you can’t send your subscribers an email everyday or they will get upset and unsubscribe. However, with Facebook, you can send out an update everyday and no one will question you.
Growing Fans or Growing Subscribers
You will need to decide if you want to grow fans or grow subscribers, you cannot do both. You can try, but it won’t be effective, you’ll end up losing one or the other.
If you want to grow fans, then have them click the “LIKE” button right on your ad. Do not send them to a custom webpage to enter their email to get to your Facebook page, most of them won’t do it and you’ll lose both a fan and a subscriber.
If you want to grow subscribers, set up a subscriber page on your website as well as an option on your Facebook page.
Don’t force your customers to choose between being a fan and a subscriber, allow them to choose.
Engage and Talk to your Fans
If you make every post on Facebook a “call to action” you will lose your fans pretty quickly. Talking to them, engaging them in relevant topics will keep them coming back to your Facebook page as well as having them stay on as loyal customers.

Offer Them Something for a “LIKE”

This may sound a little like blackmail, but its not. Many large businesses and retail companies are running ads that are actually large coupons. They feature a photo of one of their products or services and the text might say something like: “Take 50% OFF one item today only when you LIKE us on Facebook”. It would be your decision if the coupon ad would be for your online store or your “real” store, in which case customers would need to print the ad coupon out once they were given an access code.
If your existing customers, who have already pressed the “LIKE” button, feel left out, you could place a link inside the ad for a special 25% OFF one item which takes them to your Facebook page and requests their email address for verification. This will also get you more email subscribers.